Red North Carpentry and Structure take pride in the integrity of their hard work. I was approached by them to build an identity system—one that paid homage to their blue collar roots, but did not feel cliche.

By developing a versatile design system, Red North is now able to have their brand represented on multiple levels, catering to all of their needs.

The system provides a cohesive representation of who they are, and also their high quality of work.

Art Direction / Design: Adam Globa — Photography: Bill Acheson