Sonnen Hill is a craft brewery located in Caledon, Ontario, just outside of Toronto. They focus on brewing classic easy-drinking beers using modern techniques. I was approached to help with the development of their labels as well as expanding the identity system based on their existing logo. The labels needed to reflect the casual easy-going nature of the beer, while also standing out and being distinct in the craft beer industry. Each label features a selected colour and typeface based on the beer’s flavour profile, specific ingredients used in the brewing process, or the emotion / feeling evoked by its name. The colourful mix of cans makes for a noticeable and approachable presence wherever Sonnen Hill's beers can be found.